One of the first steps involved in optimizing a web site is doing the keyword research needed to identify valuable search terms.

 1) Use Adjectives

Use adjectives in addition to your main keywords. Many people use adjectives when searching such as: Cheap, Amazing, Beautiful and Quality.

  2) Use Spelling Variations

Searchers may use the US or UK spelling variation. Use both variations in your keyword list. Example

Color pencil, colour pencil
Cheque – check

 3) Competitors Keywords

See what keywords your competitors are targeting to urge new ideas.

 4) Short Keywords Phrases

Organize and focus your keywords into short phrases.

 5) Avoid Single-Word Keywords

Single-word queries generally produce the highest volume of searches, but also the lowest amount of targeted traffic e.g. keyword “Furniture” has no apparent sense because furniture keyword has broad vision. I you will focus on Home Furniture, Office Furniture and Bedroom Furniture. It will make clear sense and target to you to your specific market.

 6) Miss spelling

Never use miss spelling in contents of important keywords. But we use misspell related the keywords to reduce the pay per click cost. For example we can use “Marketing Expert” into “Marketing Xpert” to reduce the advertising cast and competition.

 7) Keywords Analysis Tools

For use the right keywords you can use Keywords analysis tools. If you have money to spend buy Word Tracker. Otherwise you can use free tools like Overture or Google keywords analysis tools. 

 8) Use Common Abbreviation

Try to use the important keywords abbreviation with target keywords phrases for e.g.

 SEO Vs Search Engine Optimization

PPC Vs Pay Per Click

 Use the free online tool such as Abbreviations at http://www.abbreviations.com/ to find common abbreviations.

9) Plural Vs Singular

Use both Plural and Singular words in your keywords. Like

Dublin Hotel

Dublin Hotels

10) Use Separated & Merged Keyword

Use keywords with variations Merged and Separated with Hyphen and space. Like:

Email, e-Mail, E Mail

11) Brainstorming

Thinking of what your customers or potential visitors would be likely to type in to search engines in an attempt to find the information or services your site offers.

Rizwan Zahid

www.rizwanzahid.com

1) Page url must be understandable like http://www.seoget.com/reciprocal-link-exchange.php

2) Alt Tags define with all main images and button images. Alt tag writes that what images showing.

3) All important Link description show on mouse over on that link.

4) Add Site maps on home page. Spider visit your site and crawl it much sooner that any other submission process.

5) HTML coding – developing Search Engine friendly coding that sits behind the web design

6) Keywords should be used in the H1, H2, and H3 tags to provide clues to the search engine because search engines do not parse the Cascading style sheets.

7) Keywords should be used in Hyperlinks because the search engines are always looking for a focus to a web page.

8) Using Frames in WebPages may cause problems. If the users get to the page they may find the navigation panels miss. Similarly, Flash and Scripts can not be detected by search engines; they must be supplemented with regular HTML links at the bottom of the page.

9) Site content is one of the biggest influences on the success of your search marketing program. There is a saying that ‘content is king’ and this is true whether it is for your optimized web pages.

Writing Effective Website Contents

Remember that writing and optimizing your content is an ongoing process and requires constant refinement and re-evaluation. If at first you do not succeed try again!

Tip 1: Please, please be careful that you’re spelling and grammar is correct. If you are writing your copy on your own, you may wish to consult the Associated Press Style Guide or another solid grammar guide

Tip 2: When it comes to word choice, choose words that are descriptive and helpful.

Tip 3: Organize your information. Start simple, and then get to the details. There’s no need to tell your visitors everything at once